My Secret Sauce

1.     The first and biggest way I believe I have human capital is that I am very good at multitasking.  I have ADHD, which most people consider a disadvantage when it comes to academics.  However, having this allows me to focus on me different things at once.  For example, I am doing web assign while writing this assignment. 

2.     Another thing that makes me unique is my sleep schedule.  A typical day for me starts at 7am-8am, and ends anywhere from 2 am to 5 am. In order to do this, I will take a few short naps throughout the day if needed. I always want to be doing something, and being awake extra time allows me to get my academics done while still maintaining friendships and focusing on my personal passions.

3.     The third thing I believe makes me unique is that I have a photographic memory.  This helps me learn a lot of stuff in a short amount of time, but I have to learn things through watching them be performed as opposed to listening or reading instructions on how to complete a certain task. 

4.     Something else that separates me from most people is my organization. To most, I appear disorganized.  In reality, I appear disorganized but through all the disorganization in my room and backpack, I know where all my stuff is, I just have a different way of keeping track of my things than most people.

5.     The last thing that makes me unique is my personality.  My personality allows me to make friends quickly with people and maintain good relationships with the majority of people I meet.  I make a strong effort to keep good connections with people I meet and know, and believe this networking skill could benefit me in the future.

What I got out of my first interview is that I am a pretty outgoing person and a hardworking individual.  This goes along with my last point I wrote about myself, and made me realize that I am more hard working than I thought.

My second interview showed me that I am more organized than I thought.  This is a great confidence boost knowing I am not as messy as I previously thought I was.

My third interview showed me that I am helpful and always there for others.  I did not realize this about myself at all until it was told to me during this interview.

The fourth interview also made me realize that others see me as hardworking and always on top of my work.  I previously was under the impression people thought that I was lazy and not hard working.

The final interview I did made me realize that I have leveled out personality, which most people see as a good trait.  I am glad that I have this and think it can take me along way in the future.

My reflection from this is that people see me a little more positively than I previously saw myself, but also that a lot of the things I said about myself are accurate.  I don’t think I would really change anything after the interviews, but would probably add more things like hardworking, and that I am level headed.

Week 9 Reading Reflection

The thing that I found the most surprising and interesting was the section about Consumer Behavior. I found it really cool how you can predict consumer behavior from so many characteristics like income and class, as well as age and gender.  This is a useful tip for anyone trying to market his or her products.

The part most confusing to me was pricing strategies.  Some of the concepts in this section did not make sense to me, and would like to have more information on it.

The first Question I would ask would be for the author to describe pricing strategies more.

The second question I would ask would be wear he got his key components for marketing research.

I do not disagree with anything the author said.

Idea Napkin No. 2

1. I'm a business administration major here at the University of Florida. I'm also a member of the Innovation Academy, which has given me many useful skills and knowledge I can take into the business world. Personally, I hope to run my own medical practice sometime in the future. This idea could potentially give me a start into owning my own business and give me the experience I need to be a successful entrepreneur.

2. I'm offering customers an easy way to get headphone at the gym, and at the library for an affordable price.

3. Currently I'm offering this product to gym goers, as well as students in libraries. The headphones will be in a vending machine so that if for some reason you don't have your headphones with you or you simply don't want to waste your good headphones at the gym, you have an alternative. For the library, the same vending machine will be available for affordable priced headphones for those who wish to use them to watch lectures or listen to music while studying. I plan on the price at the gyms and libraries being about $1-3 depending on the location and relevance. The headphones will not be long lasting or high quality, but will be able to work for your workout or study session, in order to keep them at a low price.  Have also considered the idea of headphones in commercial gyms of higher quality for a higher price of around $5-15. If you go to the gym and listen to music, and are a student who utilizes the library, your part of the demographic.

4. Countless times, people have been at the gym with the miserable reality of having nothing to listen too, or worse have to listen to the horrific music the gym plays. It's proven that music is an excellent motivator at the gym, without headphone you lack the proper motivation to get a good workout.  This also happens when students go to the library.  Headphones are essential at the library to watch lectures and review videos, and many students like listening to music when doing homework. 

5. There isn't any existing market similar to this in America, hopefully I can take advantage of that and doing something no one else has. Best buy has done something similar in airports and it seems to be working well for them.

I think all the factors above plus my customer interviews prove that this is a viable business model. One thing I am concerned about is repeat business. For example, how many times will someone forget their headphones and buy new ones before they always remember headphones. Also, headphones are normally a product you by once and don't buy again until you need new ones. Based on my feedback, I have found that the economically priced headphones could become popular.

5 main points I got from my feedback are

1.     My product is a utilizable idea that many students seem to have expressed interest in.

2.     I need to demonstrate the price of my product in order to give people a better feel of what they would be spending.

3.     I needed to discuss my product more in detail about the quality of headphones.

4.     I can possibly branch this idea to commercial gyms such as LA fitness, and provide higher quality headphones at a higher price.

5.     I can also provide vending machines at the gym that contain other items such as snacks in water. For this idea I believe this is already happening in commercial gyms, but UF currently does not do this.