Week 6 reading reflection

1)    What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

a.    What stood out to me the most was how significant buyer power is.  Before reading this article, I was not aware of how much of an impact even a few buyers had on a business.

2)    Identify at least one part of the reading that was confusing to you.

a.    There was not one part in general that confused me, is the threat of substitution topic.  While I understand how it is a potential threat, it confuses me as to why I would be such a big threat considering that if the product was unique that people would still like to purchase it.

3) If you were able to ask two questions to the author, what would you ask? Why?

The first question I would ask the author is how he decided that these 5 tools were the most important to understand where power lies in a business situation.

The second question I would ask him is how long did it take before his article went viral in the business world.

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

There is nothing I read that I thought the author was wrong about.