Sunday, January 31, 2016

Customers Interviews No. 1


An opportunity I saw was how frequently people forget headphones at the gym.  Working out without music is a pretty mundane task for most, so I came up with the idea of putting vending machines containing disposable headphones inside gym's for those working out to purchase if they forget their headphones, or wish not to use there nice headphones while they workout.  I went around my apartment complex and knocked on the doors of 3 different rooms, and interviewed a few random tenants about the potential of this product.

What I learned about this opportunity is that it has the potential to actually be an implementable service for a product that people prefer to have when they are at the gym.  No one really likes working out without music and would be willing to throw a couple of dollars to avoid the dullness of working out in silence.


What I learned about interviewing customers is that it can be a tad awkward at first.  It is especially awkward interviewing strangers, and possibly interrupting their leisure time. However a found that it is a great way to get genuine feedback and a product or idea.









2 comments:

  1. I think your idea is definitely a unmet need that a lot of people, especially students, could use often. I also agree it can be pretty awkward talking to strangers, and on top of that getting in front of a camera with them. I interviewed a few more people and have a few videos as well. Check it out:
    http://kmorton-entrepreneurship.blogspot.com/2016/01/customer-interviews-no-1.html

    ReplyDelete
  2. This idea is definitely an issue for our generation. I think forgetting to bring your headphones anywhere is a tragedy. Great thinking on your part to implement vending machines that sell headphones. However, I'm almost fairly certain this idea is already implemented in vending machines all over the world -- we just got to bring that to the gyms on campus here at UF.

    Check out my blog here: http://ericarego.blogspot.com/

    ReplyDelete