Week 11 Reading Reflection

The thing that surprised me the most in this article was how innovation creates value for customers.  I had never previously realize how this was used to create value for customers on products, and now that I have read this, I see many examples in products today that have used innovation to get an upper hand on competitors.

The thing that confused me the most was Disruptive innovation.  I see the point of it, but am not sure how it really makes sense in the situation of android operating system disrupting other companies, because other companies don’t wish to use other operating systems, which is why they have their own.

The first question I would have is for the author to elaborate more on disruptive innovation. 

The second question I would have is if the author learned any of this in a specific college program, or learned this through experience.  I am currently in the Innovation Academy at UF, and am hoping to learn all the points he touched on in greater detail. 

I did not have any disagreements with the author, other than the one I discussed in the topic of what confused me.